I was taking a look at the Forbes Celebrity 100, a list of the 100 wealthiest people in sports and entertainment, and their story about Jenna Jameson caught my eye. In case you don’t know her name (or at least won’t admit to it), Jameson is the world’s most famous pornstar. While she has done only about 50 movies (not really very many by porn industry standards), she has managed to successfully cross over from her hardcore background into mainstream media. She has appeared over 30 times on Howard Stern’s radio and TV show, has made numerous guest appearances on a variety of E! TV shows, has just completed a pilot for a new reality series, and her autobiographical How to Make Love Like a Porn Star spent six weeks on the New York Times bestseller list.

Jameson’s holding company, ClubJenna, expects revenues of $30 million this year, at nearly 50% profitability! They plan to expand into Jenna-branded strip clubs, cosmetics, and an apparel line, as well as some racier products you might expect. You can even download a “moan tone” for your mobile phone. 40% of the company’s revenue comes from web site membership fees and site management fees for other porn stars’ Web sites, which they run for 16 other actors, including Tera Patrick and Briana Banks.

Read More »